Elements and Performance Criteria
- Confirm the impact of mobile commerce applications and approaches.
- Determine new capabilities provided by mobile commerce technology and mobile commerce applications.
- Assess impact of mobile commerce applications on sales and service processes.
- Determine impact of mobile commerce solutions on current sales and service strategies.
- Assess potential of mobile commerce applications to improve current sales and service.
- Analyse relevance of mobile commerce applications to current retail operations.
- Complete modelling of mobile commerce applications and associated processes.
- Confirm impact of mobile commerce on markets and online customers.
- Review existing infrastructure and customer access.
- Determine advantages of mobile commerce solutions for suppliers and existing business relationships.
- Establish performance requirements for current retail operations.
- Monitor and review mobile commerce applications and technology.
- Select mobile commerce applications and associated processes.
- Trial mobile commerce applications and associated processes.
- Document results of the mobile commerce trials.
- Evaluate the effectiveness of mobile commerce applications and processes against performance objectives.
- Use evaluation results to make recommendations on adoption of mobile commerce solutions.
- Adopt mobile commerce solutions.